As interfaces da comunicação pública no gerenciamento de crise: a pandemia do novo coronavírus no Brasil

Abstract

The present work proposes a reflection about the communicational practices in times of health crisis, it is a qualitative research of descriptive, explanatory and exploratory character. Its objective is to present the interfaces of Public Communication in the light of Habermas' Theory of Communicative Action (1981), to analyze the management of the pandemic of the new Coronavirus in Brazil from the perspective of Public Relations. The spread of the virus threatens global health by revealing a collective condition permeated with uncertainty that promotes intense media circulation of news in order to raise public awareness, but on the other hand, also favors narrative disputes starting with the production of manipulated information. Considering Wardle's studies (2017) from the concepts of infodemia, fake news and misinformation, the need arises to evaluate the challenges and communication strategies in scientific, governmental and organizational debate. It is perceived that such contents end up influencing decisions that guide citizens' behavior, and therefore the public duty in transparency and social responsibility to dialogue with society is fundamental.