Geração sistemática de feedback em projetos Canvas na área de TI

Abstract

According to data from SEBRAE, in 2016, the number of people between 18 and 34 years old who decided to become entrepreneurs rose from 50% to 57%, totaling 15.7 million Young people looking for information on how to start a business. However, the same research shows that the vast majority of young entrepreneurs achieve this status only by opportunity, without prior preparation or even aptitude for entrepreneurship. Thus, it is necessary for the entrepreneur to find the differential that can put his business in evidence. An important step in the preparation of business plans is the use of the Canvas tool, which focuses attention on strategic issues in the business plan, such as, for example, the value proposal and the cost structure. Based on the scenario presented, it was observed that in Brazil, many entrepreneurs are inexperienced and produce their business plans with serious problems, some of which are more subtle and others more implicit. To alleviate this problem, Brazil has reference institutions for the preparation of business plans and the use of the Canvas tool, such as SEBRAE, SENAC and SENAI, which among other functions, evaluate and provide feedback for adjustment and adequacy. The feedback will be based on a set of guidelines consolidated from a combination of the guidelines presented by the national reference bodies. Such guidelines are represented in the form of a set of rules, which are used by an expert system. For the generation of rules and evaluation of results, a corpus of projects using the Canvas tool, made available by SEBRAE, was used.