Planejamento gráfico das peças de comunicação do evento Moda e Imagem

Abstract

This report presents the graphic planning used to build the visual identity of the fourth edition of the event Moda e Imagem, held in 2019. Fashion and Image is an event that exposes subjects in the fashion field, promoting through lectures and workshops knowledge for students and professionals in the areas of fashion, design, arts, marketing, advertising, journalism, photography and other correlated areas. In order to develop this work, knowledge was applied both in the communication area and in the design area, based on authors such as Munari (2001), Santaella (2001), Moura (2003), among others. The event’s schedule was drawn up to meet the graphic demands since the adaptation of the release, the presentation of fundraising, planning for the event account on Instagram, videos, stationery, gifts and signs in the building structure. Therefore, to create the graphic pieces used in the event, it was adopted the simplification of the process, having the principles of agile methodologies as guide. Thus, this report aims to describe stages, processes, tools used and the pieces of communication that constituted the image of the event, which was inspired by the social axis of sustainability through inclusion and representativeness in fashion.