Mulheres Retratantes e Retratadas: projeto para produção de evento cultural e exposição fotográfica de mulheres atuantes em Alagoas.

Abstract

This concluding work of the Public Relations course presents the proposal of an experimental project for the realization of an event directed to the public of Alagoas with the purpose of encouraging the artistic production of the photographic segment. So, the type of event chosen was an exhibition that will bring together works by women photographers, who express their frustration with the area's sexism. Thus, the event also proposes to foster dialogue about the representativeness of women in the state's cultural scene, given the lack of investment in the market in productions that raise the profile of these artists. According to the studied literature, questions about cultural production and its aspects will be addressed to emphasize its social function relevant to the construction of a reference of women's empowerment through art. Above all, the present work seeks to highlight the role of Public Relations professionals in this niche market, due to its strategic character of relationship with the most varied publics, as well as their ability to influence public opinion. Therefore, starting from the idea of an event as a component of the communication mix, which brings organizations closer to their target audiences as well as enhancing their image before them, the necessary steps of the planning and organization process of a small event will be applied.