Tales of the abyss: um estudo de caso para o processo transmídia na adaptação do character design

Abstract

With the expansion and development of the current medias, we are presented to different and new approachs for ideas and brandings, with the ability to renew themselves each time they are presented in a new type of media. This new way to spread a product is the Media Convergence, or Convergence Culture. Beyond the idea of convergence itself exists the need for a transposition, or adaptation, for the language from the original product to the new media, as the language used in both medias are fated to be different. The objective for this paper is to study how this adaptation occurs, using the game Tales of the Abyss, from the japanese series Tales of as the study object. The main focus for this paper it’s on the characters, who are each very unique and charming for the fans, and relate on the relevance for the graphic designer during this stage on the development. This final paper uses graphic analysis and varied tools, learned through the length of the design course, and also researchers and authors who are directly related to pop culture and convergence media, to support on the assumptions built