Uso de plantas medicinais em cosméticos: relato de experiência de uma estudante e empreendedora do ramo da beleza

Abstract

The use of medicinal plants to promote health is an ancient activity, carried out by several communities, and from them derivatives are obtained that are widely used by brands that work with cosmetics considered phytocosmetics. The objective of this work is to bring an experience report, sharing the experience of a student and entrepreneur, in her botanical cosmetics business for society, which uses therapeutic plants in its production, as well as what are the positive impacts of “clean” beauty ” and sustainable in the world. Thus ratifying the social, physical and environmental importance of expanding the insertion of natural and plant-based assets into the aesthetics market. This is an experience report, experienced from the year 2020 in the city of Itapetinga-BA, in the life of the co-author of this work, who created the Vastih Cosméticos Naturais brand. Its main purpose is to disseminate the benefits of using formulas created from medicinal plants, mainly aiming at the effects on the health of the skin and preservation of the environment. In this way, the importance of this instrument for strengthening the proposals brought by innovative and sustainable formulations was highlighted.