Já que é pra tomar: quem tomba?” Imagens da geração tombamento e de corpos negros no instagram

Abstract

In this escrevivente/ethnographic investigation, I intend to problematize the ways in which black people were imagetically represented on social networks through pages focused on black empowerment during the aesthetic-political movement Geração Tombamento (2014 -2016). I use Patricia Hill Collins' (2019) concepts of Images of Control to point out some ways in which black people are historically portrayed and based on the ideas of dehumanization of the black person brought by Achille Mbembe (2021) and Adorno's heart-machine (1999 ) exemplify what I believe to be the three main images of control operating in Brazil: black people seen as winning machines, fucking machines and destruction machines. Finally, the reports of three young black people helped in understanding how represented or not they felt by these images, pages and by the movement itself. Investigating how the experience of social networks shapes individuals' social and political relationships constitutes a real challenge, the path of which is just beginning here.