O perfil do profissional contábil e do empresariado acerca dos serviços de contabilidade gerencial: uma análise em Palmeira dos índios - AL

Abstract

This work aims to identify the contentment of entrepreneurs in the city of Palmeira dos Índios-AL in relation to the services that are provided by accounting professionals in the region and what the degree of relationship between accountants and entrepreneurs is, therefore, it is essential that communication be focused and well organized. The greatest difficulties of accountants when performing their function, with the aim of entrepreneurs to understand the importance of the interaction between accountant and entrepreneurs from the benefits that the accounting professional will bring to their company. The research methodology was through questionnaires applied in companies of different branches and sizes in the city of Palmeira dos Índios-AL and questionnaires applied in accounting offices in the region. In order to identify the main points of the entrepreneur relationship and accounting services that are provided. It was evident that accounting, in short, is essential to determine the preservation and continuation of entities, since accounting execution makes management processes more reliable, through techniques that allow information to be reliable with the context in which the company is inserted. , which in turn, brings clarity to the processes, adding value, but it is important to point out that the consulting process in order to be successful in all the planning done requires the collaboration of administrators. However, it was evident that most entrepreneurs are satisfied with the services provided by the accountant, and the biggest difficulty in the market for accountants is the lack of appreciation of their services.