Plano de negócio de uma empresa de venda de refeições saudáveis na cidade de São Miguel dos Campos/AL

Abstract

This work aims to develop a business plan for the analysis of economic and financial viability, aiming at the creation of a home delivery company of healthy food, specifically breakfast, morning snack, lunch, afternoon snack and dinner, in the city of São Miguel dos Campos / AL. The objective of this work was to analyze the most important aspects that may impact on the viability of the business in its first year of existence from a survey with secondary data referring to the quality of the food of Brazilians and the gains for the health of the individual through food healthy, as well as the per capita income of Brazil, Alagoas and the residents of São Miguel dos Campos / AL was verified, seeking to verify the feasibility of implementing this business. In addition, a questionnaire was also applied in order to gather information about the receptivity of the population of the city to which the business is directed, being an important factor in the set of factors for the decision-making of the opening of the business. With regard to financial planning, the financial viability of the future Project was verified, with the cash flow being presented in the first year of the business and it was noticed that expenses and costs become high in comparison with the expected revenues.