No fundo do poço! : interpretação do desastre ambiental causado pela Braskem em Maceió a partir das perspectivas da Responsabilidade Social Corporativa (RSC) e das lógicas institucionais

Abstract

In the mid-1970s, the company Braskem S.A, at the time Salgema, started to explore the extraction of rock salt (NaCl) in the territory of the municipality of Maceió, specifically in the neighborhoods of Bebedouro, Mutange, Pinheiro and others. As of 2018, such exploration resulted in a process of sinking of the soil in these neighborhoods, impacting the people of this location socially, temporally and economically. Therefore, the objective of the study is to interpret the environmental disaster caused by Braskem in Maceió from the perspectives of Corporate Social Responsibility and institutional logics. The theoretical perspectives used were Corporate Social Responsibility and Institutional Logics. The methodological design classifies the study as a qualitative approach, whose locus was the Pinheiro neighborhood and the data collection tools - all secondary - were websites and social networks of organizations and groups involved with the situation of subsidence of the ground, such as news portals. , company and public agency websites. To interpret the data, the method used was Content Analysis, using the qualitative software MAXQDA. As a result, the study points out that Braskem's position, in relation to its CSR, is aimed at taking corrective measures that minimize the damage already caused to Alagoas society through the soil subsidence disaster and its respective consequences. And, in relation to institutional logics, there is a rapprochement between Community, Market and State - to the detriment of a divergence with the Braskem Corporation - on the fact of accusing Braskem as directly responsible for the damage in the Pinheiro neighborhood.