A coerência expressiva dos artistas em suas performances: um estudo sobre o U2 e as controvérsias no seu ativismo social e político

Abstract

The present study aimed to contribute to the studies on performance as a form of communicative expression. To achieve this goal, an analysis of the performative action of the band U2 was conducted, utilizing resources including concerts, interviews, musical compositions, and speeches. According to scholars such as Simon Frith (1996) and Erving Goffman (2009), performance is a communicational process that encompasses the artist's physical presence, the reaction and interaction of the audience, as well as elements — technological and audiovisuals devices, etc. — that permeate this performance. Additionally, the intention was to comprehend the role of Public Relations in the imagetic construction and expressive coherence of artists in the music market, seeking to understand the influences of audiences, their perceptions, and expectations in the performative process through the controversial political and social engagement of U2. The emergence of the fan, their potential access to the consumption of music genres, particularly in rock through its "transgressive" ethos, and the performance of taste were also explored.