Relatório sobre implantação do Programa “Alagoas Conexão Futuro”: plano de comunicação para o município Colônia Leopoldina

Abstract

This report discusses the “Alagoas Conexão Futuro” Program that is being implemented in the municipality of Colônia Leopoldina and highlights the importance of Communication for Local Development, in addition to the role of communication professionals in this specialty. The study took place in the municipality of Colônia Leopoldina in the state of Alagoas, carried out during the period from 2022 to 2023, in partnership with the City Hall, Colégio Antônio Lins, Instituto Maria do Carmo and the Municipal Creche. A report of experiences lived in the exercise of the profession was used, where observations were compared with bibliographic citations, data consultations: prospecting and structured observation (participating researcher). In the results, it was possible to identify the importance of this professional in the specialty in preparing a Communication Plan, the profile of the actors, the different forms of multi and transdisciplinary techniques available, in addition to describing some managerial aspects of the structure of a communication consultancy. Through what was observed, it can be seen that the role of the professional who works in this specialty is fundamental in local development, as it is understood that the level of knowledge presented by him/her allows him to carry out strategies appropriate to the processes to be developed.