Artesanato e desenvolvimento local: a experiência do Grupo Anny Artesanato

Abstract

The present study seeks to observe, in an exploratory way, how the creative economy contributes to local development. In this context, this work is based on the perspective that handicraft is a component activity of the creative economy and that it contributes to the preservation of cultural heritage and to the generation of work and local income. From this perspective, as an object of study we have the Anny Artesanato group. In this sense, it appears that this is a case study with this group as the locus of observation and analysis. To carry out this work, a literature review was carried out, based on the following theoretical references: John Newbigin (2010), Lala Deheinzelin (2011), John Howkins (2011), Oliveira (2007), Santos (2013), among others, and a field survey. With the research, it is concluded that the artisanal production conducted by the Anny Artesanato group, in the municipality of Olho D'Água das Flores, in Alagoas, creates a favorable environment for the generation of work and income. Also, it was observed that crafts provide a sustainable way to achieve development for the locality, since it combines cultural and economic values to generate wealth and social impact, contributing to the practice of environmental conservation.