Desenvolvimento do sistema de identidade visual do Podcast Retalhos

Abstract

The purpose of this work was to create a Visual Identity for Retalhos podcast, an upcoming project that aims to contribute to the communication and democratization of information and knowledge, as social practice. Operating, subsequently, in the field of education and entertainment its main core - as object of work - is the literature, its artistic roots and also the storytelling. It will have two interlocutors who will narrate their stories, share ideas, experiences and thoughts through open discussions, in addition to presenting and analyzing short excerpts from various literary and musical genres, always linked to the social setting of those who produce and consume it. The development of this work was based on the methodology of Maria Luísa Peón (2009) and with this in mind the process of designing the Visual Identity System was divided into three phases: (1) Problematization; (2) Conception; (3) Specification. The solution for the project was to establish the image of Podcast Retalhos on digital platforms and social networks, through a Visual Identity System, helping in its communication strategy for listeners and in the dissemination of its content. Furthermore, the project included the visual identity manual, clarifying and delimiting guidelines and technical specifications to direct the use of the brand and its applications in different objects such as: shirts, mugs, moleskines, posters and stickers, as well as the development layout for the media.