Marketing na contabilidade : estudo realizado em escritórios de contabilidade da cidade de Maceió

Abstract

The constantly evolving market demands better qualified professionals with the passing time, which in turn has them needing to utilize tools and strategies for a better showing in said market. Thus, the goal of this essay is to verify how the accountancy businesses in Maceió make use of marketing tools on their workplaces. To reinforce this plea, results and interpretations of a research done with the aid of the Regional Accountancy Council (RAC) about marketing’s utilization on Maceió’s accountancy offices will be shown. The research was done via a qualitative survey which was distributed by the RAC to said offices, which had its answers later turned in graphs for a better understanding of this essay’s conclusions. The obtained answer was that marketing is present in many more ways than even the accountancy professionals imagine, reinforcing the necessity of a greater understanding about it. Nevertheless, it was perceived that few accountants utilize marketing as a management tool on their respective offices, thus urging the necessity of more study on the topic of accountancy marketing.