Proposição de estratégias de marketing digital para pesquisadores utilizarem as redes sociais como forma de divulgação científica

Abstract

In recent decades, Brazil has been expanding its channels of scientific dissemination and being driven by the digital transformation that occurs in various spheres of society. The world has become a global village connected by the internet. Producing content and spreading it on websites, blogs and social networks has become an effective strategy for professionals in various industries. At the academy, many researchers do not use social networks as a tool for publicizing their projects and research and, as a result, lose opportunities to attract funding, popularize science and become references in their respective areas before society and the market. In this context, the paper discusses marketing strategies so that academy professionals can use social networks as an opportunity for the dissemination of science.