A Construção do Ethos na Promoção de Si: uma Análise de Discurso do Aplicativo de Relacionamento Grindr

Abstract

After the emergence of the geolocation system, new forms of interaction were created for smartphones in order to bring people even closer. The new technologies have opened doors to a digital universe where the off-line and on-line mix. Despite the innovation and speed which communication shares information, this interaction carries reproduced discourses. Therefore, it’s important to study in detail the behavior and use of communication in the discursive formation of the narratives reproduced in digital applications that deal with sociability and flirting as a purpose. This work seeks to understand how the interaction of the users of the Grindr relationship app occurs, and which discursive formations build an image of themselves (ethos). For that, a quanti-qualitative research was carried out and has as a theoretical and methodological contribution the discourse analysis - of French line - and as an object the profiles present in the city of Maceio, Brazil. Thus, the proposal is to test the hypothesis that in the Grindr app, hegemonic discourses still support oppressive stereotypes linked to virility and heteronormativity overrated as a tactic in the search for the ideal partner.