As práticas de relações públicas na reestruturação da comunicação do Centro Comunitário de Vila Marília da cidade de Rio Largo em Alagoas

Abstract

This work is aimed at the third sector and aims to apply Public Relations activities in order to improve communication with the public of the institution of the Community Center of Vila Marília. To carry out this work, an empirical research was carried out, which used a qualitative approach, applying it to internal and external audiences according to the categorization of audiences according to France (2012), seeking to deeply understand the universe of the organization, in addition to knowing, improving and strengthening the practices already carried out by them. After the research, an analysis was made on the results that showed that the association's communication has noises that need to be repaired. Following the concept of integrated communication, actions were created that will be proposed in order to contribute to the improvement of the community to which it belongs.