Plano de negócio: Mobile Táxi

Abstract

The absence of planning is a determining factor for the closing of companies in their first years of operation. In order to reduce the risks of closing deals, the business plan is a tool of great importance, as it organizes the objectives to be achieved, the current auxiliary management and describes how the steps to be followed for doing business. Thus, the main objective of this work is to develop a Business Plan for a taxi transportation service company and an application center that offers services or services in a shopping center. Regarding the approach the research is classified as quantitative, configuring itself by its fins as an exploratory and applied research, as it helps in the practice of business management. Data collection took place between May and December 2019 and consisted of interviews based on questionnaires applied to shopping doors and taxi drivers during customers' trips. The present study reported with an intentional non-probabilistic sample with interviewed questions about the taxi service at the shopping center ordinances. Five specific objectives were listed, one saber: Define the organization's strategic plan; analyze the consumer market; define a human resources and operational plan and analyze the financial results of the business. Financial practices of three years of operation and two more years of projection were developed, which aimed to analyze the financial viability in the medium term. It was concluded that the present study achieved all of its expected objectives. It was also an opportunity for the entrepreneur to assist in the management of the business that is already working, giving important instruments for decision making with more assertiveness.