Ritmos da moda: uma viagem pela conexão entre moda e música ao longo dos anos

Abstract

This study investigates the intersection between fashion and music, exploring how these two fields influence each other in shaping identity and creating a shared aesthetic. The research aims to understand the symbiotic relationship between them and its impact on consumer practices and public perceptions. Using a qualitative and exploratory approach, the study combines a literature review with online field research, observing fan behavior on social media, conducting interviews, and analyzing sources such as videos and specialized magazines. The findings reveal how the fusion of fashion and music generates new consumption dynamics and redefines identities, contributing to a deeper understanding of this phenomenon today.