Expografia e UX design: a experiência do visitante no ambiente imersivo da exposição temporária Van Gogh Live 8K

Abstract

This document presents the theoretical work aimed at completing the Design course, which focuses on the development of a case study on the experience of visitors to the immersive exhibition “Van Gogh Live 8K” located in the external parking lot of the RioMar Recife Shopping Mall, located between the north and south zones of the city of Recife, Pernambuco. The component parts of this production sought to analyze how the public felt in the selected environment, since the exhibition consists of expographic elements and technological resources that, together, aim to generate an immersive space capable of promoting social and cultural interaction, stimulating cognition and emotionally affecting the public, thus relating to the areas of service design, emotional design and user experience (UX Design). The case study presented here was designed using a mixed and linear approach, whose methods and techniques for data collection consisted of unsystematic observation, interviews, focus groups and documentary analysis, both textual and visual and sound, together with the consultation of spontaneous comments from visitors to the exhibition on the Instagram social network profile, a virtual environment intended for the digital dissemination of the exhibition, resulting in reflections on the experience of visitors in the immersive exhibition. Therefore, this research establishes alternative ways of conducting studies and evaluative research on reception in museums/exhibitions, also considering the statements available in digital environments.