O uso das mídias sociais como forma de atração de público para locais temáticos: estudo de caso do The Spoilers Bar

Abstract

Social media are being increasingly used by the population, breaking down communication barriers and facilitating the spread of information. With that in mind, establishments have chosen to use them as a way of attracting the public to their locations, encouraging consumer culture and selling experience to their customers. A niche establishment that has been growing a lot with the use of digital social networks is the thematic one, where businessmen create differentiated spaces, to refer to films, series, games, musical styles and historical eras. The main objective of the following work is to show, through an observatory research, how the use of social media attracts the public to thematic environments. The theme bar The Spoilers Bar, located in the city of Maceió, Alagoas, was chosen as a research product.