O setor fotovoltaico em Alagoas: um estudo a partir do modelo estrutura – conduta – desempenho

Abstract

The goal of this research was to analyze the solar photovoltaic energy sector in Alagoas for the 2019-2020 biennium using the Structure, Conduct and Performance Model approach. This work contributed to filling an existing gap in the scientific and business segments in the state of Alagoas, since there are not many far-reaching publications about this sector, whose demand has been increasing in the last decade. A literature revision on theoretical and practical approaches was made, followed by a contextualization on the photovoltaic energy sector in Brazil. Afterwards, we exhibited the basic conditions of supply and demand, the market structure, the conduct and the performance. We identified at least 21 active firms in the sector, covering services such as the installation and assembly of photovoltaic equipment only, both being the steps of the productive chain in Alagoas, where there is a structure similar to one of monopolistic competition. The demand for solar photovoltaic energy is more commonly found among homes and shops, and less commonly found in the industry. We also identified many opportunities, among which the environmental conscience of consumers being one of them. However, threats like the recurring price wars, lack of marketing planning and possible changes in the solar energy regulations may represent long-run difficulties.