Racismo no youtube: uma perspectiva da infra-humanização de mulheres negras

Abstract

The image of black women is linked to historical and social constructions marked by inferiority in relation to cultural and social belonging. This study aims, from the infra-humanization theory, to analyze the racial beliefs about black women on Youtube. The selection of the Youtube social network channel occurred through the following criteria: to present national relevance; to discuss racism and to be starred by a black person. The comments were extracted from the video "Hair 4C Equal Bombril and Responsibility | Papo de Pretas" from the Gabi Oliveira channel using the YouTube Data Tools tool. The data were organized in Word to build the text corpus, which was submitted to the Iramuteq software, and analyzed by the Similarity Analysis, which comprises the relationship of the connection between words. The analysis resulted in 7855 text segments and 276919 occurrences. The relationship between the main axes shows a link in two axes: the differentiated attribution of natural characteristics to blacks; and the denial of racialized characteristics by aesthetic whitening. The analysis presented a web of interrelationships between the categorization and essentialization of black traits and whitening. The central term "Negro" evidences a categorization of blacks linked to phenotypic aspects. The second central term "Crespo" reflects on the whitening of black women. These two axes show that racism experienced by black women is linked to the essentialization of their features, and the whitening of characteristics that mark a negative racial identity.