Redesenho de processos como fator de qualidade e competitividade nas organizações: estudo de caso de uma startup alagoana

Abstract

Globalization has increased the search for improvement within organizations, ’startups’ emerge as business models centered on innovation. Process redesign helps these organizations in the context of continuous improvement. Therefore, the objective of this work is to describe the process redesign dynamics in an Alagoas ’startup’. The present research is exploratory, qualitative and in a case study format, the main collection methods were through document analysis and participant observation. In this way, it was possible to delimit the organizational environment in which the redesign project emerged, demonstrate the methodology used to redesign the process, analyze and present the preliminary results of the redesign project. Serving to incite debate in the formulation of works on redesign in the environment of continuous improvement in ’startups’.