Turismo em Maceió: uma alternativa gastronômica como estratégia de relações públicas para o turismo em visita a capital

Abstract

This work deals with Maceio’s history and it’s natural tourism vocation. Is a compilation of the Complexo Estatutário-Lagunar Mundaú/Manguaba (CELMM) and its benefits to local tourism and gastronomy, besides the fact of food has always been present in the municipality’s history, having a sort of food consumed by its population till now. It was made under bibliographic and documental research, with books and documents about the subject, besides tourist preferences evaluation through a Google Forms quiz and Facebook. The targeted audience was the tourist, to understand what makes Maceió so wanted in the travel plans, what it’s principal tourist activities are that bring wanderlust to be back. The tourists were the focus and inspiration for the product. After the application, analysis, and results, it was possible to see that one of more searched attractive is gastronomy, but Maceió doesn’t offer exclusive products that make easy for the tourists pick their food and ambiance to eat it. The study is concluded with a product, an alternative gastronomy menu to contributes to tourists knowledge about northeastern dishes and recipes, as well as makes they choices during they stay at restaurants.