A imagem do profissional contábil: uma análise sob perspectiva da sociedade e dos próprios Contadores a respeito da representação social do Contador na cidade de Santana do Ipanema/AL

Abstract

This research aims to demonstrate the society's image of the Accountant and how accountants themselves view the profession and their co-workers, based on the theory of social representations. The definition of the image can be applied in the professional field, because the success of a particular profession can be related by the way it is viewed. Two analyzes were made from the applied questionnaires, one questionnaire was applied to the Santanense society and the other was applied to the Accountants, with the obtained data it was observed that the society has a positive image of the professionals and note that this profession should be more valued . Regarding accountants, they believe that society has a negative perception of the accounting class and that their colleagues do not value themselves professionally. That is why social representation emerges in this research, as a way of highlighting the image and worldview that people have about reality.