Formação de preço da cesta básica: levantamento nos minimercados de Palestina - Alagoas

Abstract

Price is one of the key factors for consumers at the time of purchase. And knowing how to compose prices is a differential for small establishments that mainly sell basket products and compete indirectly with large retail food chains. In this way, the study aimed to investigate the method of price formation most used for commercialization of items of the basic basket in the minimarkets. The survey was carried out through the application of questionnaires in 10 mini-markets of Palestine-AL, with a qualitative and quantitative approach. In addition to identifying the methods used in the pricing and the price of the basic basket products, it was proposed to know the profile Of price managers and the reasons that led them to choose one technique over another. Therefore, the survey showed that the most commonly used pricing method in these minimarkets is the Mark-up, that managers are mostly women and that the price variations found in the research were not due to the choice of method.