Plano de comunicação interna para a Superintendência Municipal de Transportes e Trânsito – SMTT/Maceió

Abstract

This work presents a Public Relations plan for the Municipal Superintendence of Transport and Traffic and has as its guiding question to identify the state of internal communication and how it can be improved, aiming to analyze the currently used system by the Superintendence, as well as to organize it, developing new activities so it is possible to establish a healthy and dynamic relationship with its internal public through a Public Relations Program. The information was produced from the analysis of quantitative research applied to the internal public, dividing them between management and general workers (statutory, interns and outsourced workers). The sample was approximately 30% within a universe of 429 employees. It is intended, with this study, to arouse the interest of the Superintendence's management in establishing the proposed activities and, consequently, improving and expanding the dialogue with the internal audiences.