Fatores críticos de sucesso em empresas digitais: estudos de casos em municípios do sertão alagoano

Abstract

Increasing competitiveness in the business world requires companies such as innovation and entrepreneurship, a strategy that can make them stand out in the marketplace. Entrepreneurship seeks the visualization of business opportunities, where there is an incessant search for innovations, taking calculated risks with the intention of earning income, recognition and growth in the market. Digital entrepreneurship is the type of entrepreneurship that addresses digital media and services that can generate profit. This work is a research applied in three cities of the Alagoas backlands (Delmiro Gouveia, Piranhas and Santana do Ipanema), aiming to identify the critical success factors in digital companies. This research also helps to profile the digital entrepreneur of the sertão of Alagoas, observing the characteristics of digital companies.