Redes cômicas: engajamentos e fluxos de significados em torno do meme

Abstract

The present research seeks to analyze the Meme by university students, through interviews, as well as online monitoring, and to relate this to structural changes in the current social configuration, exploring differences during the production, consumption and sharing of Memes. Through a theoretical analysis, we investigate the fundamental elements of humor, of Web 2.0, of the processes that provided online engagement; and empirical through interviews and online observation of college students as behavior patterns through Meme are developed. Methodologically, we initially used some elements of the thought of Norbert Elias to deepen the sociogenesis of the processes that build the Meme, then we deepen the analysis in Manuel Castells, to problematize and understand the formation of the internet, the crisis of representative democracy and its effects, and the neoliberalism based on Foucault, in Empoli we have deepened the notion of how algorithms influence the formation of extremisms and dependence on recognition in networks. With this, we problematize the notions of practical and discursive conscience, history, power relations, networks of interdependencies, positions in the game, games and their rules, reflexivity and figurations. In this way, we try to re-elaborate the discussion in such a way that it encompasses both the interactional movement and the dynamics of the transformations of social processes that surround the human experience around the Meme and its relationship with subjectivity and diverse moral grammars, in a cyclical methodology that starts from observation macro to micro and vice versa, observing the patterns that are repeated in these dimensions. Finally, we seek to find connections between the game of concealment and revelation and the variables class, age, and reflexivity of the University students, as well as the body and monitoring of reflexivity are interdependent in a contradictory relationship in which emotions make Meme a more palatable way of communicating, even in relation to divergent moral grammars, contributing to understand why Meme's way of communicating is one of the main ways of expression of the beginning of the 21st century.