Comércio eletrônico: uma análise das preferências do consumidor em grupos de compra e venda do facebook em Santana do Ipanema-AL

Abstract

E-commerce functions as a tool for promoting products and services (pre-sales), and has become a new channel of sales or customer service (after-sales) through the internet. This promotion and sales tool is treated in the digital and contemporary media of E-Commerce, being able to produce economy and practicality, as well as agility in the conduct of purchase and sale transactions, contributing to promote an indispensable organizational and technological learning for consumers and sellers of the commerce of Santana do Ipanema-AL. In this sense, the present work of course completion, has as general objective to analyze the behavior of the consumer in relation to electronic commerce through FACEBOOK by residents of Santana do Ipanema - AL and region, since the demand for this virtual means of purchases and sales have been gaining momentum over the years, pointing to the following research problem: Why do people prefer to buy through FACEBOOK rather than other traditional means of trading, and why do they prefer to do negotiations between consumer groups? For this purpose we intend to: analyze FACEBOOK as a business vehicle, checking its advantages and disadvantages; analyze the characteristics of the commercialization of electronic products (price, means of payment and the form of delivery and the consumer), analyze the profile of consumers (age, gender, income, geographical location, preferences and trust), and finally, of FACEBOOK in the preferences of consumers of electronic products in Santana do Ipanema. The theoretical-scientific method adopted for the data collection and qualitative analysis of the results is the snow ball, because it presents in its definitions what is sought in this research, since it is a methodology that needs planning and attainment difficult to access populations, since the interviewees themselves can make a large part of the workforce. The theoretical reference used in the research carried out includes the evolution of what we know of traditional commerce, types of traditional commerce, as well as authors who approach the subject on electronic commerce and theories of consumer behavior, leading the reader to identify the different types of consumers and the real reasons that lead them to use this commercialization mechanism, disabling traditional commerce in Santana do Ipanema. The partial result from the analysis of the data collected in the survey pointed out that Alagoas consumers are increasingly inserted in this type of commerce, adding the ease of buying and selling to the speed found in E-commerce to complete a sale or purchase, for On the other hand, the data indicated that FACEBOOK is an option of commercial transactions along with the traditional method of local commerce, and may be along the evolution of Internet access one of the main means of business in the region, research also points out that WhatsApp surpasses the demand for products in relation to FACEBOOK.