Uma análise sobre o comércio varejista em Santana do Ipanema

Abstract

The work discusses the retail contribution to the economic growth of the city of Santana do Ipanema realizing the importance of retail in the economy, as well as a generator of employment and income and supporter of local growth. The goal was based on analyzing the reasons that make the retail networks to settle in small and medium networks and the contribution to the socioeconomic growth of the city of Santana do Ipanema cities. The research question was: What factors explain the attraction of retail networks in the cities of Santana do Ipanema? It involves the deployment of retail networks for the socioeconomic growth of these cities? The method used to carry out the work was the inductive, literature, documentary and field research. They interviewed six persons / retailers and store managers hundred random people in Santana do Ipanema, with questionnaire use containing the closed and open type questions. Presents the findings of studies and research, confirming the hypothesis and emphasizing that retail sales networks contribute to the socioeconomic growth of the city of Santana do Ipanema.