A gestão de compras no comércio varejista de vestuários de Santana do Ipanema -AL

Abstract

The purchasing function gets really strategic role in trades today (MORAES, 2005). This work aims at the knowledge of the buying process in the retail trade fair free of Santana do Ipanema- Al clothing. This research is relevant for considering the purchasing process as something ne-sary for the management of organizations, regardless of size . A good purchasing management is able to develop the economy, enabling the observation by the customer to buy, how to buy and where to buy. Therefore, this work addresses aspects related to procurement management, which are related to a better entity's performance. . The methodology was typified as exploratory, adopting the lifting procedure through a questionnaire structured with the closed questions and being given a quantitative approach. The princi-country results indicate that most buyers are reactive and do not have proper planning of your purchases can be attributed this to an au-sence of qualification in the area. Although they are achieving success in your activity with less elaborate techniques.