Fotografia profissional e a prospecção de turistas que visitam Maceió: uma análise de conteúdo

Abstract

The objective of the study is to use Content Analysis, to guide women photographers, in prospecting tourists visiting Maceió. This need arose out of the interest in knowing a little more about the aspects related to tourism in Maceió conveyed by the actors State (government of Alagoas) and Market (companies - websites and portals - dedicated to tourism). For this, the qualitative study had its idealist ontology (to consider the phenomenon in question), subjectivist epistemology (reality considered from the perspective of those who research) and as a method Content Analysis (CA) in its three sequential steps: pre-analysis; exploration of the material; and treatment of results and interpretation. This CA was of the open grid type (when it does not pre-establish categories), focused on the registration units that emerged from the collected reports, that is, it was a document-based study. The news was collected between 07/30/2020 and 03/15/2021 and published between 01/20/2020 and 02/15/2021. The total number of documents that made up the corpus was 45 files. And as considerations, from the reports, the aspects that emerged as important to consider by a photography professional who works in the Couples and Families segment were: i) neighborhoods; ii) beaches; iii) tourism agencies; iv) hotels; v) pubs and restaurants; and vi) crafts.