Plataformas de criação de bots: uma análise do Bothub sob a ótica do design da informação

Abstract

The main objective of this research was to investigate how the principles of information design can be applied in bot development platforms. For this, the Bothub platform of the Company Weni was used as the object of study. Initially, a literature review of information design principles described by Wilson and Wolf (2009) and Frascara (2011) was made, which had relevance to the design of digital interfaces. From the review, a list of principles for the design of digital platforms was proposed, based on bibliographies of Information Design. Subsequently, an analysis of the platform was based on the methodology of Simlinger (2007) and design tools proposed by Buzan (2005), Dave Gray (2010) and Brown (2010), ensuring a modeled analysis of the reference situation. Furthermore, in order to verify the impressions of the analysis and obtain objectively the answers to the research question, interviews were conducted with users of the platform. The results of the research allowed us to understand how the principles of Information Design were applied in the bothub platform interface. From the intersection of these principles with the impressions of the analysis and interviews, a list of recommendations was elaborated for the project activity of the design of bot development platforms.