O perfil do consumidor de fotografias em São Miguel dos Campos – AL

Abstract

The general objective of this study is to identify the consumer profile of photographic services in São Miguel dos Campos - AL, recognize the reasons that lead customers to consume, describe the consumer profile and discern psychological and social factors that drive the purchase decision . This study is the result of a basic research that follows a descriptive line and uses bibliographic means. It has a quanti-qualitative approach and uses the survey tool for data collection, its sample is non-probabilistic for convenience and its analysis is through descriptive statistics. It is based on the theoretical foundation of marketing concepts, consumer behavior and factors that influence consumer behavior and services. Based on the survey results, it is possible to identify that consumers suffer cultural, social and psychological influences, as well as prioritizing customer service, price, professionals' creativity and product quality when making a purchase decision.