Desenvolvimento do sistema de identidade visual do Projeto de Extensão Resgatar Sorrisos

Abstract

This work aims to develop a Visual Identity for Resgatar Sorrisos. An extension project of the Faculty of Medicine of the Federal University of Alagoas, which believes in laughter as a complementary practice to assist in the recovery of patients in the pediatric wards of the hospital environment, through the use of methods such as play therapy and clown therapy. For the unfolding of this study, the methodology of Maria Luísa Peón (2009) was used as a basis, and therefore the process of elaborating the Visual dentity System was divided into three stages, which are: (1) Problematization; (2) Conception; (3) Specification. The solution found by this research resulted in a visual identity that communicates the message of humanization and joy, which the project wants to convey in actions. In addition to the brand's applications on various objects (badge, coat, shirt, squeeze, ecobag, button, key chain, mug and moleskine), in the visual identity manual, which contains guidelines and technical specifications, which serve to direct the correct use of the new brand of the extension project Resgatar Sorrisos.