Manuais de redação e estilo: da formação discursiva jornalística às imposições do mercado editorial

Abstract

This work analyzes the discourse of the writing and style manuals of three of the largest circulation newspapers in the country: Folha de S.Paulo, O Globo and O Estado de S. Paulo, based on their presentations/introductions. By suggesting ways and standards and rules of how their body of professionals (and also the general public, readers of these newspapers or not) should write, standardizing writing, they provide clues as to how this practice becomes (de)limits the main journalistic activities: the production and transmission of information; besides conducting the reading. Aiming to contribute to a historical-ideological reflection on the pretensions and ideologies contained in the discourses of the editorial lines of the three selected manuals, we take as a basis the theoretical-methodological foundations of Discourse Analysis of French affiliation, founded by Michel Pêcheux. It is observed that such manuals, once launched in the publishing market, become marketing products and tools for the dissemination and maintenance of the ruling class ideology. Their speeches present certain political and ideological positions founded on capitalism and produce meanings by what They say or silence.