Patrimônio cultural: o Festival da Juventude como recurso turístico na cidade de Santana do Ipanema - Alagoas

Abstract

This work aims to analyze the tourist potential of a festival that is held annually in the outback of Alagoas: The Youth Festival in the city of Santana do Ipanema. It is a matter of reflecting on how the party articulates elements of the local cultural heritage, in its realization, and the perception of traders on its reflection in the city's services trade. To achieve the proposed objective, a qualitative methodology was used, based on dissertations, articles, theses on the relationship between cultural heritage and the tourism market, especially on popular festivals as cultural resources to be transformed into objects of consumption. In addition, interviews were conducted with some small and large local traders. Final considerations point out that the party is produced using elements of the local cultural heritage and has been used as a resource to revolutionize the city's tourism.