Plano de negócios – criação do site de viagens TripBox

Abstract

The purpose of this Study is to develop a Business Plan for opening the TripBox Travel website. This work was divided into three stages: The Business, The Marketing Plan and Economic Viability. In defining the business, its organizational structure, culture and values that will govern the organization were addressed. In the Marketing Plan, secondary data were used to analyze the competition and possible competitive differentials. The business profile was analyzed and the best methods of reacting to competition and possible adversities that the organization may face were defined. In the Financial Analysis, through profitability indexes it was possible to identify the economic viability of the business. Since the tourism sector is broad and well studied, all data in the study were based on secondary data from the latest research conducted through IBOPE, Ministry of Tourism and the Getúlio Vargas Foundation. The results of this study concluded that the sector is constantly growing mainly in online businesses and presents the economic viability of TripBox.