Finmind: uma proposta de aplicativo móvel para a gestão financeira de micro e pequenas empresas

Abstract

Inserted in a highly competitive market, full of uncertainties to the detriment of the influences of economic, social and political fluctuations and having to satisfy consumers thirsty for innovative experiences, micro and small companies are compelled to adapt their management practices in order to survive. For this, administrators need adequate, safe and reliable information that is made available in a timely manner to support them in the decision-making process. Although Accounting provides, through the study of indicators, a valuable informational tool in the financial sphere of organizations, the vast majority of small business managers do not use this data as a basis in the decision-making process, either due to difficulties in understanding reports, either by habit or cultural barrier. The inexperience of managers with regard to the decision-making process in the financial sphere is pointed out as one of the main bottlenecks faced by this segment of organizations, often culminating in the discontinuity of their activities. With the advent of Information Technology as an auxiliary tool to business management and the dissemination of smartphone use among the population, this study, using the methodological foundations of Design Science Research, proposes a tool to support the financial management of micro and small companies, uniting the accessibility of a mobile application and the reliable information contained in the reports produced by Accounting, in order to direct to a conscious business management.