Eu tenho o sangue da jangadeiros: registros de experiência de ex-diretores da Empresa Júnior de Comunicação da Ufal entre 2018 a 2020

Abstract

This report is the result of the audiovisual production of the documentary “I’ve the Jangadeiros blood”, which aims to portray the experience of Journalism and Public Relations students as members of the Jangadeiros Junior Communication Company and the way in which this extension opportunity academic contribution to their formation. Authors such as Lucena (2012) were used as a theoretical reference, which guides the production of audiovisual materials in the documentary genre; Becker and Drews (2016), who discussed the importance of encouraging repreneurship in academia as a path to student protagonism and Felipe and Pinho (2018), who highlight the zeal for institutional memory, from those who lived the moments to be immortalized, to build a feeling of belonging to the brand among those who make up the brand. With regard to methodology, this production required research work for theoretical and practical referencing, creative development for script writing and image creation, conducting interviews and editing the images collected to build the final product. On this basis, it was possible to gather testimonies from the members who made up the company's boards from its foundation in 2018 until 2020 for the conception of this documentary, which tells the story of the Junior Communications Company, Jangadeiros, through the experiences of those who joined it.