Interpretação sobre o uso de ferramentas de gestão no projeto de extensão diz gestão: uma troca de saberes entre discentes de Administração e Contabilidade da Universidade Federal de Alagoas e do terceiro ano do Ensino médio da Escola Estadual Maria Salete Gusmão de Araújo

Abstract

Extension actions must be planned and carried out in a constant search for a horizontal relationship with the community outside the university, as demands need to be aligned in order to be able to recognize contextual singularities. The aim of this study is to interpret the use of management tools in the Diz Gestão extension project, based on an exchange of knowledge between Business Administration and Accounting students from the Federal University of Alagoas and third year high school students from the Maria Salete de Gusmão de Araújo State School. Theoretical awareness was based on the themes that would stimulate the actions, such as extension, entrepreneurship and entrepreneurial education, business model canvas, digital marketing for small businesses, as well as budgeting techniques and product pricing for small businesses. The study, which took a basic qualitative approach, with an interpretivist and subjectivist perspective, used direct participant observations and informal conversations, both in the on-site workshops and in the WhatsApp groups created between the two, as the teams were always mixed. In the phase of seeking the perceptions of university and school participants, electronic forms were used. The interpretation of the data was based on how the actions were operationalized, based on the management tools used.