Crenças sobre a masculinidade expressas no facebook

Abstract

Men in our culture are often brought up to depend on women for their personal care and delimited as the provider of the family, while women, from a young age, are shaped for domestic life. This conceptual composition has a sexist ideology, which is characterized by prejudiced opinions and attitudes that oppose gender equality, favoring the masculine over the feminine. Therefore, the present study aims to identify how masculinity beliefs are expressed on the social network Facebook. For this, 5 publications from open pages and groups on the Facebook site were selected using the descriptors "Masculinity" and "Man", both individually and combined. Below, the comments of the 5 most relevant posts were collected. The collected material was transcribed and structured, thus composing a textual corpus that was analyzed by the Iramuteq software. Thus, the results presented here in general indicate that there are occurrences of sexist beliefs in CSR and the consequent collective intolerance similar to the internalization of social norms and the ability to manage them according to the context. Given the findings, we can list the following elements from the comments collected: the subversion of the figure of the woman to praise the man and the behavior of male maintenance and self-regulation against the proximity of the feminine aspects. In addition, it was perceived how beliefs of masculinities still persist not only based on biology, but also supported by culture as a gender role. In this sense, with cultural massification, behaviors still cross everyday life and express themselves in the virtual. Thus, the research becomes relevant, the present study becomes relevant, because it is observed that, even with all the advances in research on gender, there are still not many scientific productions in Brazil on masculinities, especially in the area of CSR.