O valor econômico da propriedade intelectual: desafios e oportunidades para escritores autônomos

Abstract

This study investigates the relevance of Intellectual Property (IP) for independent writers in the contemporary creative economy, characterized by digitalization and self-publishing. The central question is: “How does intellectual property protection impact the creative economy and the success strategies of freelance writers in Brazil?”. The research addresses the difficulties and opportunities of IP, highlighting its economic and cultural importance. The objectives include analyzing IP concepts, identifying challenges faced by independent authors in protecting their works and exploring monetization opportunities. The methodology combines bibliographical research, qualitative analysis and case studies. The results indicate that, despite obstacles such as plagiarism and copyright protection, independent writers can use digital platforms to monetize their productions and create effective marketing strategies. Cases of authors such as Adriana Falcão and Raphael Draccon illustrate the importance of IP in their careers, while the TCC points out common mistakes made by beginners, highlighting the need for education on intellectual property. In conclusion, IP is essential to protect literary creations and strengthen the creative economy in Brazil, promoting a fair and sustainable environment for independent writers.