Planejamento estratégico: implementação em uma pousada situada no município de São José da Tapera - AL

Abstract

This article aims to perform a study and implementation of a strategic planning that helps a small inn to achieve their goals, the methodology used was a case study in an inn located in municipality of São José de Tapera - AL. Application of questionnaires to customers with a sample of 30 questionnaires and questionnaire for each employee, in addition to action research, because the author of the article participates in the manangement of the inn, was made the implementation of strategic planning during the preparation of this article, in addition to documentary analysis. The results found were a reduction in variable costs, in addition to a significant increase in profitability, identification of the items most valued by guests, criation of objectives and goals and a follow-up through a balanced scorecard. This article contributes to the importance of developing stractegic planning for the management of a company, demonstrating its great importance for decision making, as well as highlighting the use of sustainable energy and great profitability.