Pausa para desenhar: identidade visual, estudo do serviço e aplicação do design de experiência para centralização das informações em um artefato digital

Abstract

This study addresses the development and consolidation process of the project Pausa para Desenhar, an initiative that began as a study group focused on illustration that organically expanded its scope, requiring a visual and organizational restructuring. This restructuring was guided by a methodological and strategic process aimed at creating a Visual Identity System and improving the user experience, culminating in the development of an MVP (Minimum Viable Product), in the form of a digital artifact. The visual concept was based on the Visual Identity methodology developed by Maria Luísa Peón (2003), which was adapted to meet the project's needs and context. For the development of the artifact, the Double Diamond methodology was applied, which follows an iterative and non-linear approach, along with concepts and tools from Experience Design, Design Thinking, and Service Design, as outlined by authors including Donald Norman (2008), Moritz (2005), Stickdorn & Schneider (2014), and Teixeira (2015). As a result, a Visual Identity aligned with the brand’s new goals, a high-fidelity navigable prototype, and a Design System documenting the rules for the artifact’s construction were created.