O design gráfico e a comunicação nas redes sociais durante as eleições brasileiras: um estudo sobre os dois principais candidatos ao cargo de presidente da República de 2022

Abstract

This work's main objective is to analyze, from a Design perspective, the graphic pieces produced in the electoral campaigns of the main candidates for the presidency of Brazil in the year 2022. The analysis focuses on content published on the social network Facebook, considering aesthetic, communicational, and strategic aspects. The aim is to understand how visual elements were used to transmit political messages, engage the public, and build campaign identities, highlighting the relevance of Graphic Design in the contemporary electoral scenario. The work was structured into two complementary macro-phases: the bibliographic review and the analysis of selected images. In the first macro-phase, preliminary research was carried out to understand the context of the 2022 presidential elections, focusing on the campaigns of the two main candidates, Jair Messias Bolsonaro (PL) and Luiz Inácio Lula da Silva (PT). Through documentary research, theoretical foundations and relevant content were analyzed, considering the recent nature of the chosen time frame. The second macro-phase involved the analysis of the campaigns' graphic pieces, paying attention to elements such as color palettes, shapes, and symbols.