Estratégias de liderança em ambiente de trabalho híbrido: estudo de caso AIESEC em Maceió

Abstract

This Course Completion Work analyzes the leadership strategies adopted by the leaders of AIESEC (Association internationale des étudiants en sciences économiques et commerciales) in Maceió in a hybrid work context, seeking to understand how these practices impact the productivity and well-being of young volunteers who make up the organization. Using a qualitative approach, data collection included semi-structured interviews, participant observation and document analysis, carried out with 19 AIESEC members, including leaders and managers. The results indicate that democratic leadership and clear communication are central elements for team cohesion and engagement, especially in the effective use of digital tools. The importance of promoting autonomy and personal development is highlighted to maintain motivation in a hybrid environment, where adaptation is essential. The study also identifies specific challenges, such as the need to strengthen bonds between members and balance remote and in-person interactions to improve team unity. Recommendations include continuous training, more face-to-face meetings and the use of tools that promote greater integration between members, improve leadership practices and engage volunteers.